Ivory Research Intelligence System (IRIS)

The operating environment of an organization has become increasingly dynamic and complex. Considering the complexity of today’s marketplace accurate information is needed to make strategic and tactical decisions. Market Intelligence is necessary for every organization to develop an understanding about their operating environment.

In the knowledge economy of the 21st century a significant part of the assets of organizations are based on intellectual capital. For the market oriented organization the knowledge about the complex and rapidly changing external environment is the most valuable asset of all. Proper management and leveraging of that knowledge can drive an organization to improve its competitive advantage.

We delivered the technology platform (IRIS) for market intelligence department of Deutsche Telekom AG to manage all the information and knowledge resources, information from the external environment as well as internal information assets.

IRIS proactively helps market researches to cope with the ever rising flood of information, accelerate the retrieval of business critical information and make sure that the most relevant information is found and is right at the fingertips of the decision makers for making faster, accurate and successful decisions.

IRIS facilitates acquiring, storing and communicating business information within the intelligence community creating and maintaining awareness about the current developments in the company’s operating environment.

IRIS enables the interaction within the organization creating great benefits such as speeding up knowledge dissemination, encouraging collaboration and communication across functional silos to improve productivity.


Sheshala Perera